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Marketing 4.0 : moving from traditional to digital

 

TÍTULO / RESP : Marketing 4.0 : moving from traditional to digital / Philip Kotler, Hermawan Kartajaya, Iwan Setiawan

PUBLICAÇÃO : New Jersey : Wiley, 2017

DESCR. FÍSIC. : 184 p. : il. ; 24 cm

ISBN : 978-1-119-34120-8

COTA: 658.8 TRI,M